Stardam secures a celebrity talent with exclusive rights to NIL specific to the content provided and captured. Meaning the license is only available with the content from the library and does not cover the general NIL of that talent.
Stardam captures content with the celebrity at a content capsule shoot. This content supports 3 categories of licenses that are available. Those categories are; Evergreen Green Screen, Custom Activations and Organic/Lifestyle.
Stardam makes the content available to brands on an ecommerce platform. Brands can purchase the media assets (photo or video) to create their digital ad for a term they see fit.
Once the term is expired, they have the option to relicense the media assets or not.