THE PROBLEM
Historically, creating custom content with celebrities has been a time-consuming and expensive process, requiring significant investment from both the brand and the talent. How can a brand provide a more efficient and cost-effective solution for brands to create and license high-quality content featuring celebrity talent?
THE SOLUTION
Stardam streamlines the process with a cost-effective solution for brands to create and license high-quality content with celebrity talent.
THE FUTURE OF NAME IMAGE AND LIKENESS (NIL) WITH CONTENT
WHAT PEOPLE SAY
PAUL CASEY
PARTNER AT FUNWORKS AGENCY
Floyd Maweayher "Money Picks"
Using talent like this in social ads significantly improved Click-Thru-Rates (CTRs) from 0.5% to 2% over a sustained period of time, which gave the client confidence to scale budgets from $10K a week to $80K a week.
After licensing Stardam content of Richard Sherman, we had credible access to the talent. This gave us confidence to invest in a custom, branded shoot with him where talent and production costs were significantly below what we normally would have spent.
Creating banner ads using Stardam content lowered our client's design costs and turnaround time by 50%. We seamlessly integrated NBA All-Star Blake Griffin assets into the video ad. By adding his star power, we achieved over 5M views.